Product development & innovation

Inn0v8

From first idea to
real-world product.

Explore the journey
Idea explorationAutonomous rover / concept study
01 / 09

Project Objectives

Agree the objectives, scope, and measures of success with relevant stakeholders.

Project Objectives
01 / The thinking behind the product.

The approach

Good ideas deserve
a way forward.

We connect clear objectives, systems thinking, and detailed development to turn an idea into a solution that can be built, tested, and delivered.

01

Understand the need.

Start with the right problem, an agreed scope, and a clear picture of success.

02

Design the system.

Connect requirements, systems, and subsystems before committing to the details.

03

Make it real.

Develop, validate, document, and hand over a solution ready for its next chapter.

Photorealistic concept render of the completed autonomous inspection rover
From systems to subsystems.Illustrative concept study / Inn0v8

The innovation process

Nine stages.
One connected journey.

From the first objectives to sales and rollout. A systems-based framework, shaped around the needs of each project.

01

Project Objectives

4 substeps

Agree the objectives, scope, and measures of success with relevant stakeholders.

  1. 1.1

    Kick-off meeting

    Bring together the relevant stakeholders and departments.

  2. 1.2

    Define objectives and scope

    Establish the intended outcomes, project boundaries, and measures of success.

  3. 1.3

    Circulate for comment

    Share the objectives and scope with relevant stakeholders, gather feedback, and refine them.

  4. 1.4

    Sign off objectives

    Obtain agreement on the project objectives and scope.

02

Research

3 substeps

Review internal knowledge and external research, then amend the objectives where necessary.

  1. 2.1

    Internal research

    Review existing knowledge, previous work, resources, and capabilities relevant to the objectives in 1.4.

  2. 2.2

    External research

    Investigate user needs, industry developments, competing solutions, and available technologies.

  3. 2.3

    Amend objectives if necessary

    Use the research findings to revise the objectives and scope agreed in 1.4. Obtain renewed agreement where changes are made.

03

Design Requirements

5 substeps

Break the project into systems, detail and sign off their requirements, and define the market approach.

  1. 3.1

    Break the project into systems

    Identify the main systems that make up the proposed product or solution.

  2. 3.2

    Define broad system requirements

    Establish high-level requirements for each system using the objectives agreed in 1.4, including any revisions agreed in 2.3.

  3. 3.3

    Detail and finalise system requirements

    Hold a design requirements meeting with relevant stakeholders to detail the requirements from 3.2, including system interfaces and measurable acceptance criteria.

  4. 3.4

    Sign off design requirements

    Obtain approval of the requirements finalised in 3.3 for each system.

  5. 3.5

    Define the market approach

    Identify intended users or customers, target markets, positioning, marketing tools, and the proposed launch approach, informed by the research in Step 2.

04

Concepts

6 substeps

Generate and compare system concepts, select one solution, and justify its fit with organisational capabilities.

  1. 4.1

    Generate ideas for each system

    Explore possible ways to meet the system requirements signed off in 3.4.

  2. 4.2

    Form concepts

    Combine ideas into coherent concepts, considering how the systems will work together.

  3. 4.3

    Screen and shortlist concepts

    Compare concepts against 3.4 and select two or three promising options where practical.

  4. 4.4

    Develop concept representations

    Use basic 3D models, sketches, mock-ups, or equivalent representations to establish the layout and operation of the shortlisted concepts.

  5. 4.5

    Evaluate and select one concept

    Compare the concepts against the objectives in 1.4, as revised in 2.3, and the requirements in 3.4. Select the preferred concept.

  6. 4.6

    Justify the selected concept

    Document why the concept selected in 4.5 is suitable, including its fit with the organisation's delivery, operational, and support capabilities.

05

Detailed Design

8 substeps

Develop systems and subsystems, reduce design risks, select standard items, and compile the design records.

  1. 5.1

    Break systems into subsystems

    Develop the selected concept from 4.5 into subsystems, defining their functions and interfaces within the systems identified in 3.1.

  2. 5.2

    Assess and reduce design risks

    Conduct a risk assessment and eliminate or reduce risks through design. Revisit the assessment as the design develops.

  3. 5.3

    Complete the detailed design

    Develop each system and subsystem according to the requirements signed off in 3.4, incorporating the risk controls identified in 5.2.

  4. 5.4

    Specify standard items

    Identify suitable off-the-shelf components or other standard elements required by the detailed design.

  5. 5.5

    Confirm availability

    Check the availability, lead times, and suitability of the items selected in 5.4. Revise selections or the design where necessary.

  6. 5.6

    Check the final design

    Verify that the detailed design meets the requirements signed off in 3.4 and resolve identified gaps.

  7. 5.7

    Compile the design summary

    Document the design approach, key decisions, and how the systems and subsystems work together.

  8. 5.8

    Compile technical specifications

    Record the solution's technical characteristics, performance, and operating limits based on the design reviewed in 5.6.

06

Prototype (If Required)

9 substeps

Where required, build and test prototypes against the agreed requirements, refine them, and repeat.

  1. 6.1

    Define prototype requirements

    List the detailed requirements to be assessed, based on 3.4 and the uncertainties or risks identified during Step 5.

  2. 6.2

    Define the test scope and boundaries

    Identify the physical items, systems, subsystems, and test conditions needed to assess the requirements in 6.1.

  3. 6.3

    Develop the prototype model

    Build a 3D model or equivalent representation using the detailed design from Step 5 and the prototype scope defined in 6.2, where required.

  4. 6.4

    Review the prototype model

    Check the model against the applicable requirements in 3.4 and the prototype requirements in 6.1.

  5. 6.5

    Prepare prototype fabrication drawings

    Complete the drawings and supporting build instructions using the reviewed model from 6.4, or the detailed design from Step 5 where no prototype model is needed.

  6. 6.6

    Build the prototype

    Fabricate and assemble the prototype according to the drawings and instructions prepared in 6.5.

  7. 6.7

    Test the prototype

    Evaluate it against the requirements in 6.1, within the conditions defined in 6.2, and record the results.

  8. 6.8

    Approve or refine

    Use the results from 6.7 to approve the tested system, subsystem, and concept, or incorporate changes and repeat the relevant activities in 6.3 to 6.7. Update the affected design records and specifications in Step 5.

  9. 6.9

    Repeat for each prototype

    Apply 6.1 to 6.8 to each additional prototype required.

07

Final Design and Documentation

3 substeps

Finalise designs and models, record residual risks, and complete the documentation needed for delivery.

  1. 7.1

    Finalise the solution definition

    Complete the final designs, models, specifications, or process descriptions from Step 5, incorporating the approved changes from Step 6 where applicable.

  2. 7.2

    Complete the final risk review

    Update the assessment from 5.2 for the final solution in 7.1. Record residual risks in a risk register or matrix, including controls and responsible parties.

  3. 7.3

    Prepare delivery documentation

    Complete the drawings, build instructions, deployment details, or equivalent information needed to reproduce or deliver the final solution defined in 7.1.

08

Supporting Materials and Handover

5 substeps

Finalise specifications, confirm readiness, prepare support and marketing materials, and hand over.

  1. 8.1

    Finalise specifications and project summary

    Update the design summary from 5.7 and technical specifications from 5.8 to reflect the final solution in 7.1, and obtain the relevant approval.

  2. 8.2

    Conduct a stakeholder readiness review

    Review the final solution and documentation from Step 7 with relevant departments. Confirm operational readiness, responsibilities, and management of the residual risks recorded in 7.2.

  3. 8.3

    Prepare user and support information

    Complete applicable installation, operating, and maintenance instructions, spare parts or supporting resource lists, and relevant precautions identified in 7.2.

  4. 8.4

    Prepare marketing and training materials

    Develop brochures, demonstrations, videos, or training content using the market approach from 3.5 and the final information from 8.1 and 8.3.

  5. 8.5

    Publish and hand over

    Store the approved documentation and materials from Steps 7 and 8 in the appropriate systems, and complete the handover to the responsible teams.

09

Sales and Rollout

5 substeps

Set rollout targets, assign responsibilities, identify initial customers or users, and begin sales or implementation.

  1. 9.1

    Set rollout targets

    Define initial sales, adoption, or implementation targets using the objectives from 1.4, as revised in 2.3, and the market approach from 3.5.

  2. 9.2

    Assign responsibilities

    Confirm ownership of sales, rollout, and initial customer or user support, building on the handover completed in 8.5.

  3. 9.3

    Identify initial customers or users

    Select the first audiences in line with the market approach in 3.5 and the targets in 9.1.

  4. 9.4

    Plan introduction activities

    Identify suitable channels, demonstrations, events, or direct engagement for the audiences in 9.3, using the materials prepared in 8.4.

  5. 9.5

    Begin sales or implementation

    Introduce the solution once the readiness review in 8.2 and handover in 8.5 are complete. Track progress against 9.1 and capture initial feedback.

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starts with an idea.

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